At Rush Velo, we’re proud to be your trusted New Zealand home for Challenge Tyres, Tubes & Accessories — the legendary choice for riders who demand the absolute best in speed, grip, and reliability. Handmade craftsmanship, race-proven performance, and a passion for the perfect ride, available now for retail purchase and wholesale partnership across New Zealand.
Why Challenge? The Gold Standard in Tyre Performance
Since 1989, Challenge has specialised in crafting high-performance bicycle tyres and tubes that are trusted by pro teams, gravel racers, and passionate enthusiasts worldwide. Every product is built with meticulous attention to detail — often handmade — using premium materials and proprietary construction methods that deliver measurable advantages on every ride.
Challenge doesn’t just make tyres — they make tyres that roll faster, grip harder, last longer, and fit perfectly into the way you ride.
What Makes Challenge Stand Out
- Lowest Rolling Resistance: Supple casings and advanced tread compounds mean less effort, more speed — proven in independent tests
- Premium Handmade Construction: Attention to detail you can feel; supple, comfortable, and consistent performance
- Trusted Puncture Protection: Advanced layers and reinforced sidewalls defend against thorns, glass, and rough NZ roads
- Perfect Fit & Compatibility: Wide range of widths and diameters for road, gravel, and adventure bikes
- Proven Worldwide: Race victories, record-breaking rides, and chosen by cyclists who refuse to compromise
- Complete System: Tyres, tubes, and accessories engineered to work together for maximum performance
The Challenge Range — For Every Surface
Road Tyres & Tubes
Sleek, fast, and supple. Built for tarmac, club rides, racing, and long-distance sportives. Choose from all-round performance, lightweight race, or high-mileage endurance options. Pair with Challenge’s lightweight butyl or latex inner tubes for the ultimate rolling efficiency.
Gravel & All-Terrain
Challenge invented many of the tread patterns that define modern gravel. Confident grip on loose surfaces, stable handling, and surprising speed on pavement — perfect for NZ’s mixed roads, backcountry routes, and gravel adventures. Wide sizes, tough casings, and puncture protection built-in.
Essential Accessories
Complete your setup with Challenge’s purpose-made accessories — tyre levers, repair kits, valve extensions, and more. Designed to match your tyres’ quality and performance, compact enough to carry every day.
Retail — Upgrade Your Ride Today
Your tyres are the only part touching the road — make sure they’re the best. Shop the full Challenge range at Rush Velo, with expert help to match the right model, width, and spec to your bike and riding style.
- Full Road, Gravel & All-Terrain tyre range
- Butyl & Latex inner tubes — all common sizes
- Challenge accessories & care products
- Expert sizing & pressure advice
- Fast shipping across New Zealand
- Full warranty & after-sales support
Not sure which tyre fits or which pressure to run? Get in touch — we ride Challenge too.
Wholesale — Become a Challenge Partner
Are you a bike shop or retailer in New Zealand? Stock Challenge Tyres, Tubes & Accessories and offer your customers the premium performance brand they actively ask for.
- Competitive wholesale pricing
- Full product portfolio — road, gravel, tubes, accessories
- Dedicated account support & fast NZ-wide dispatch
- Product imagery, specs & marketing assets
- High-demand, premium brand with strong customer loyalty
- Reliable stock levels & simple ordering
Open a wholesale account today — bring Challenge performance to your customers.
Ready to Feel the Difference?
Switch to Challenge and you’ll immediately notice the smoother roll, confident grip, and quiet reliability on every ride. Whether you’re racing, touring, or commuting, Challenge Tyres are the upgrade that transforms how your bike feels.
rushvelo.co.nz
Contact us via our website — retail sales & wholesale enquiries welcome!
Rush Velo — Official Challenge Supplier, New Zealand